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The Key Trends Shaping the Handbag
Feb 06, 2018

     Handbag companies are trying to adapt to a new reality. As it stands, growth in the North American handbag market is near flat, and the major industry players must contend with the rise of  e-commerce channels where consumers can buy bags. Both Michael Kors and Tapestry (the new name for Coach) made acquisitions this year to diversify their businesses.

   Vera Bradley, meanwhile, is trying to modernize its patterns.

   Big data will also be important to the handbag companies. Chen points out that the brands are trying to “know the customer” better so that they can avoid fashion misses.


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